Corporate strategy

what we did. In this project, mission and vision, three-year goals and strategy of the organization were formulated with the help of the CEO-owner and other stakeholder in the company. In addition to that, short-term initiatives were also presented in order to quickly respond to some operational problems of the company. This company has four business lines, which the general direction of the client’s organization, and how different businesses within the company interact with each other were set in the corporate strategy.

Problem. The client’s initial issue was that after 17 years in business, we weren’t where we wanted to be.
Due to the spirit of innovation of the owner-manager, this company has a variety of products and supplies products to different markets. One of the benefits of developing a strategy for the CEO of the company was to determine business boundaries and focus on the company’s mission and strategies, suspending part of the company’s activities and allocating less resources to those that had less profit and more challenges in favor of opportunities and Strengths of the company. Let’s not forget that determining the strategy in the organization means deciding on one path and not choosing other paths.

In the corporate strategy layer, as mentioned, the company’s macro strategies were formulated and the next step is to communicate these strategies in the organization and cascading the strategies to the business strategy layer so that different units engaged in the company have their own strategy and acting aligned with corporate strategy. It is obvious that if any of the business layer strategies progress, the organization will also move in line with its corporate strategy.

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