استراتژی، strategy

What is the strategy?

There are different definitions of strategy. First of all, let’s talk briefly about the origin of the word strategy

The word “strategy” is derived from the Greek word “Strategia” which means “command and leadership”. This word originally meant “the art of the army commander’s division”. The root of the word strategy is strategos, which means war general, and stratos, which means division. Another possible meaning of Stratus is the encamped division.

The word “strategy” was first used in the English language in the early 1800s. This word is derived from another English word called “Strategem” which has been used since the late 15th century. These words trace their roots back to Greek, “Stratos” meaning army + “agein” meaning to lead.

The use of this word today has gone beyond its original concept and is used in all fields.

Strategy has a stronger role in any field where reaching a specific goal is a priority. The bumpier the path to reach the final goal, the more flexible the strategy should be.

Since resources are limited to achieve long-term and even short-term goals, determining strategy becomes important. Basically, it can be said that mobilizing resources in the right way, to realize and reach the ultimate goal of strategy.

 

Why does an organization need a strategy?

An organization has different stakeholders. From customers and employees to board members and shareholders. In order to be able to advance the organization’s limited resources, including human resources, liquidity, knowledge and experience, etc., in line with a specific goal and reach that goal, we need to have a strategy.

 

Who makes the most of the strategy in the organization?

1. Considering that the goal setting of a group is usually done by the senior managers of the company, the decision of which path to reach that goal is usually taken by them.
2. The employees of a company also need to be familiar with the company’s strategy and adapt their activities according to that path in order to be able to do their work in line with the set goals.

 

The relationship between strategy and decision

Strategy is the decision made in the organization. When it is decided to do decision A, it means that decisions B and C will not be done. For example, in the field of marketing strategy in a non-exclusive space, a company or group cannot provide all products and services to all customer segments, in other words, it is not possible to provide any product with different qualities to all customers, why? Because resources are limited.

 

Who are our customers?

Managing directors or owner-managers who operate in small and medium-sized companies and

1. They intend to develop their business
2. They intend to develop their organization
3. They are involved in a large amount of daily and short-term activities and do not have the opportunity to deal with long-term plans
4. They feel the need to coordinate different parts of their business in line with specific goals
5. They feel that they have not reached where they should be

The output of our service

1. The organization’s strategy document includes
   1. vision
   2. Mission
   3. Organizational values
   4. Organizational goals
   5. Organization strategy
   6. Operational strategy of organization units
2. Teaching strategy concepts
3. Familiarity of the organization body with the strategies of the organization
4. Monitoring the implementation of strategy in the organization