The organization’s structure should align with its strategy, not the other way around.
The current structure of the company may suit its present needs, but it may not be able to support its future goals. The strategy requires resources and a structure that can adapt to the changing market demands.
As Alfred Chandler said, “Structure follows strategy as the left foot follows the right foot.”
In this project, our employer intends to reduce the concerns of his customers in attracting labor by innovating a machine for industrial factories.
The employer had prepared the product on a trial basis and intended to produce and market the product more seriously, and the main question was how much should we set the price of this product so that the customer is not lost?
In response to this question, we examined the factors affecting the product price, including product life cycle, level of competition, value proposition, etc
Finally, we reached a combination of product package and price that the employer had the necessary confidence to present it to the market.
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what we did. In this project, mission and vision, three-year goals and strategy of the organization were formulated with the help of the CEO-owner and other stakeholder in the company. In addition to that, short-term initiatives were also presented in order to quickly respond to some operational problems of the company. This company has four business lines, which the general direction of the client’s organization, and how different businesses within the company interact with each other were set in the corporate strategy.
Problem. The client’s initial issue was that after 17 years in business, we weren’t where we wanted to be.
Due to the spirit of innovation of the owner-manager, this company has a variety of products and supplies products to different markets. One of the benefits of developing a strategy for the CEO of the company was to determine business boundaries and focus on the company’s mission and strategies, suspending part of the company’s activities and allocating less resources to those that had less profit and more challenges in favor of opportunities and Strengths of the company. Let’s not forget that determining the strategy in the organization means deciding on one path and not choosing other paths.
In the corporate strategy layer, as mentioned, the company’s macro strategies were formulated and the next step is to communicate these strategies in the organization and cascading the strategies to the business strategy layer so that different units engaged in the company have their own strategy and acting aligned with corporate strategy. It is obvious that if any of the business layer strategies progress, the organization will also move in line with its corporate strategy.
What is the strategy?
There are different definitions of strategy. First of all, let’s talk briefly about the origin of the word strategy
The word “strategy” is derived from the Greek word “Strategia” which means “command and leadership”. This word originally meant “the art of the army commander’s division”. The root of the word strategy is strategos, which means war general, and stratos, which means division. Another possible meaning of Stratus is the encamped division.
The word “strategy” was first used in the English language in the early 1800s. This word is derived from another English word called “Strategem” which has been used since the late 15th century. These words trace their roots back to Greek, “Stratos” meaning army + “agein” meaning to lead.
The use of this word today has gone beyond its original concept and is used in all fields.
Strategy has a stronger role in any field where reaching a specific goal is a priority. The bumpier the path to reach the final goal, the more flexible the strategy should be.
Since resources are limited to achieve long-term and even short-term goals, determining strategy becomes important. Basically, it can be said that mobilizing resources in the right way, to realize and reach the ultimate goal of strategy.
Why does an organization need a strategy?
An organization has different stakeholders. From customers and employees to board members and shareholders. In order to be able to advance the organization’s limited resources, including human resources, liquidity, knowledge and experience, etc., in line with a specific goal and reach that goal, we need to have a strategy.
Who makes the most of the strategy in the organization?
The relationship between strategy and decision
Strategy is the decision made in the organization. When it is decided to do decision A, it means that decisions B and C will not be done. For example, in the field of marketing strategy in a non-exclusive space, a company or group cannot provide all products and services to all customer segments, in other words, it is not possible to provide any product with different qualities to all customers, why? Because resources are limited.
Who are our customers?
Managing directors or owner-managers who operate in small and medium-sized companies and
The output of our service
What are OKRs?
OKRs, or Objectives and Key Results, are a goal-setting framework that helps organizations align and track their strategic objectives. OKRs were first introduced by Google and have since become a popular management tool in many industries.
OKRs consist of two components: an objective, which is a clear and ambitious goal, and key results, which are measurable indicators of progress towards the objective. One of the main benefits of OKRs is that they enable effective strategy execution, which is often a challenge for many organizations. According to some studies, only about 10% of the strategies formulated by companies and organizations are actually implemented. OKRs can help overcome this gap by creating a shared vision, fostering collaboration, and providing feedback.
Who Can Benefit from OKRs?
OKRs are useful for anyone who cares about the organization’s performance and alignment with its goals and strategies. This includes senior leaders, middle and operational managers, and the organization’s specialists. OKRs can help them achieve better results and collaboration.
How OKR and Strategy Are Related
OKR is a framework that helps organizations execute their strategy effectively. However, OKR is not a substitute for strategy. Organizations need to define their strategy first and then use OKR to align and track their strategic objectives. OKR and strategy are complementary, not interchangeable.
What We Offer as an OKR Service Provider
What is a marketing strategy?
A marketing strategy is a strategic plan that aims to promote and sell a product or service. It involves identifying and understanding the target market, and creating and executing a plan to reach and persuade them to purchase the product or service. This can include various strategies for advertising, pricing, distribution and branding.
Why does an organization need a marketing strategy?
In general, marketing strategy helps the organization to have more effective marketing, introduce its products or services better and achieve better results.
What is the difference between marketing strategy and marketing operations?
Marketing strategy and marketing operations are two different aspects of marketing activities. Here are the main differences between them:
In short, marketing strategy focuses on determining overall marketing goals and strategies, while marketing operations focuses on implementing specific marketing techniques and activities.
What is the difference between marketing strategy and digital marketing strategy?
The main difference between marketing strategy and digital marketing strategy is in the channels and tools used to reach and communicate with the target audience.
In summary, while marketing strategy includes a broader category of advertising activities in both traditional and digital channels, digital marketing strategy is specifically designed to take advantage of the unique capabilities and reach of online and digital platforms to achieve marketing goals.
The output of our service
Our service provides the following outputs for your marketing strategy:
What is meant by special services for startups?
We understand that a startup faces many challenges and needs in order to scale and succeed in its business. These needs include finding an office space, building different technical and marketing teams, creating a business plan and securing funding.
To address these needs, we leverage our network and partnerships in various domains of consulting, software development, data analysis, and investment, and offer special services for startups or businesses that seek our assistance for their business development.
Who is our main audience?
Our main audience consists of:
The service we provide
We provide the following services for our clients:
The importance of training in strategy and related concepts
We think that a key factor for achieving a holistic transformation in business is to establish communication between the service provider and the employer, and more importantly, to foster a shared language across the different units of the employer’s business. For instance, when developing the organization’s strategy, it is essential to have a common grasp of the fundamental concepts in order to exchange views on it. Moreover, devising a strategy in an organization without execution will not only be unproductive, but also create dissatisfaction in various stakeholders of the organization. Therefore, it is necessary to carry out a training program at different levels of the organization.
Our current training offerings
We offer a range of training courses that cover the following topics:
Who are the target groups of our trainings?
To achieve organizational transformation, we need the buy-in and collaboration of senior leaders and all functional units. Therefore, we propose that these trainings should be tailored to different levels of the organization. Based on the organizational size and the new flat models of organizational design, the trainings will target the following two groups:
What are the expected outcomes of the training course?
What is product management?
Product management is a strategic function in an organization that involves the development, planning and marketing of a product or a set of products. It covers the entire life cycle of a product, from the initial design and production to its launch, growth and eventual retirement from the market. Product managers are in charge of defining the product vision, collecting and prioritizing product requirements, and collaborating with various teams to ensure the successful product development and delivery.
The relationship between product manager and product owner
A product owner is more focused on the tactical aspects of product development and works closely with the development team, while a product manager is more focused on the strategic aspects of the product and works closely with other stakeholders, marketing, and other business functions. However, in some organizations, especially those that do not follow agile methods, these roles may be combined or hybridized.
Which groups are the main audience of product management in organizations?
The main audiences of product management in organizations include the following groups:
What are the key skills of a successful product manager?
A successful product manager needs a combination of hard skills and soft skills to develop, launch, and maintain profitable products. Hard skills are the technical skills that involve creating a product roadmap, writing technical specifications, and using product management tools. Soft skills are the interpersonal skills that involve leading the product team, communicating with stakeholders, and understanding the customers and end users.
What is the output of our product management service?
Our product management service provides the following outputs:
Our client in this project was an IT company that produced data-based solutions including BI reports and dashboards. The mission we were given was to set up OKRs across the organization. Due to the fact that there were written and communicated strategies in this organization, the launch of OKR proceeded in a principled manner.
One of the latest trends in the business world is the use of OKR (Objectives and Key Results) to manage projects and measure progress. However, many companies fail to align their OKR with their overall strategy, or to communicate it effectively to their employees. This reduces the chances of achieving their desired outcomes, as OKR is only useful when it reflects and supports the strategic vision of the organization.
We delivered the following outcomes:
It is important to remember that OKR is defined with the collaboration and input of subgroups and experts. If a manager sets OKR and assigns it to the subgroup unit for execution, it will not yield a positive outcome.
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